NEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid on Monday night became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it’s expected to set another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
“One of the unique things about the NHL fan is that they’re very exclusive to the sport,” Bodyarmor chief marketing officer Tom Gargiulo said. “There’s not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it’s unbelievable. It’s one of the most passionate fans in all of professional sports.”
AP NHL: https://apnews.com/hub/nhl
Lynn Williams breaks NWSL goal
Scenery of UNESCO World Heritage sites in Albania
Across China: German vlogger amazed by China's ethnic cultures
Amtrak train hits pickup truck in upstate New York, 3 dead including child
China contributes over 50% growth to global renewable energy capacity in 2023
Scenery of UNESCO World Heritage sites in Albania
Hollywood star Shia LaBeouf is spotted on the streets of Gavin and Stacey's hometown Barry
A paragliding amateur aims to discover more beauty of Xinjiang
Liverpool confirms Arne Slot as Jurgen Klopp's replacement
Gansu Provincial Museum promotes cultural products featuring ancient bronze horse statue